In a classic case of filmmakers prioritizing their own pitch over the actual goods, Ariel Schulman and Henry Joost put Schulman's toothy-grinned brother Nev front and center as he investigates his fishy long-distance Facebook crush.

If you begin with the premise that all films, docs and dramas, are constructs of one sort or another and it's the how and why that's important, you'll have fun pulling this apart.

The film begs lots of questions about how, and when, it became clear any of this was worth documenting, but it certainly was.

Not the outright horror movie audiences were expecting, yet it's still a fascinating depiction of the human condition in the digital age.