Fake Famous

Occasionally the film, with its buzzy vibe, felt as superficial as the industry it was sending up. However, it was entertaining.

There's a lot more to the illusion, and the documentary is particularly fascinating when it shows the tricks influencers use - such as paying to take selfies in a fake private-jet interior that's booked out days in advance.

A new documentary argues the obvious: that influencer culture is soulless. What's harder, and what would have made for a more worthwhile film, is to explain why such vapidity appeals to young people

Slickly made, perkily toned... even if there's little that's overly new here for anyone with an ongoing interest in or knowledge of the subject.