Evan Davis decodes the formula that took Apple from suburban Californian garage to global supremacy, telling the story of Steve Jobs's rise, fall and triumphant rise again.
Documentary49m
6.2
TMDB
Broadly considered a brand that inspires fervour and defines cool consumerism, Apple has become one of the biggest corporations in the world, fuelled by game-changing products that tap into modern desires. Its leader, Steve Jobs, was a long-haired college dropout with infinite ambition, and an inspirational perfectionist with a bully's temper. A man of contradictions, he fused a Californian counterculture attitude and a mastery of the art of hype with explosive advances in computer technology. Insiders including Apple co-founder Steve Wozniak, the chairman who ousted Jobs from the company he founded, and Jobs' chief of software, tell extraordinary stories of the rise, fall and rise again of Apple with Steve Jobs at its helm. With Stephen Fry, world wide web inventor Sir Tim Berners-Lee and branding guru Rita Clifton, Evan Davis decodes the formula that took Apple from suburban garage to global supremacy.
Steve Jobs Billion Dollar Hippie - Thursday at 10p on CNBC
Budget
Not disclosed
Revenue
Not disclosed
Studio
BBC1 review
Title
Steve Jobs: Billion Dollar Hippy
Released
Dec 14, 2011
Rated
Not rated
Region of Origin
United Kingdom
Original Audio
English
Runtime
49m
Status
Released
Studio
BBC
